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How Website Design Affects the Search Engine Rankings

If you are operating your business online, you need to realize the value of Search engine optimization. If your website is not designed by incorporating the SEO you might not get top rank in the minimum time.

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In the digital world, your website is the center of attraction. The path from where all digital river flows. And also it is one of the major factors responsible to derive the desired organic traffic to your website. On the other hand, if businesses don’t consider SEO as another important factor, there beautiful shiny website design will not help to run digital marketing in the meantime. So it’s important to cook the web design and, SEO hand in hand otherwise you must ready to waste a huge amount of money and time.

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Although you must be wonder about the relationship between web design and SEO; it is simply described as the complicated process but both cater to the important and integral part of the organic traffic.

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In this detailed guide, you will get to know about the complicated relationship between web design and SEO. This requires your deep insight over the things that you need to consider, the Google-friendly algorithms.

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Developing SEO Friendly Website –
If we start from scratch and define the Google-friendly website; it is the website that allows the search engine to read the page and craw the whole website. This is how; your content is crawled by the search engine, and get visibility in search engine results. Web crawlers are used by the search engines, and if your web design is search engine friendly, fortunately, it will be shown to the top results.

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Building a website with the search engine conditions, Is not that easy it requires your full attention and planning for the structured services that you are going to provide through your business. If you are not that expert in this field you may consult Best Website Designing Company in India, their experts will help you to know about all the fundamentals.

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With the clear business value and services, you need to assume the quality stuff. Let's dive into the fundamentals for your web design;

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• Domains
• Hosting
• CMS


These three are the core structure for your web design.

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Domain – your primary concern should be a domain name, make sure it matches well with your services and business. You should have other domains instead of the primary domain name. Don’t be in deception that, keywords in the domain name will help you in the ranking; make sure you map the real world in your domain name. Be sensible for your domain name; don’t make it like a daft.

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Hosting – no one wants to open the websites who have slow speed. Rather we people love to prefer the websites with the fast speed. Be specific to the audience, platform. It is necessary to consider hosting.

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CMS (content management system) what you choose for your business highly influences your brand image. Even word press the right option at your initial point, but certainly it stick to the basic level that is easily under stable to the Google, It Is not best in all aspects, so you need to think wisely while choosing, the content management system for your website.

What affects the crawlable and accessibility of your website?

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The design and maintained of your website don’t matter if Google is not able to crawl your website properly. Here is the guide that you need to do and where to do.

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Proper Indexation of your Website –
to understand the website Google has to read the content, this highlights the need for text-based content on your website. With images or videos, you cannot achieve the desired ranking. Apparently, on the website your images or videos have space but the main priority should be your text-based content.

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Structure of your Links –
The search engine crawls the internal links to index the pages of your website. Here you will be helped by the primary navigation system, directives of the search engine and tools like the XML sitemaps. Your new web pages will be easily crawled by the help of Screaming Frog.

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The Architecture of your Website -
A filling cabinet Is necessary for your website, you need to fill this cabinet with the structured planning. Drawers are the major categories and folders in the drawers of subcategories. In the folders, your pages are documents.

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Mobile-Friendly Website Design –
Every Website Designing Company in India considers the mobile-friendly website design. As per the Google algorithm if your website design is mobile-friendly it Is indexed first as compared to the non-mobile-friendly websites. If you want your website mobile-friendly, you need to think about the needs of the users.

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From the SEO perspective, mobile-friendly websites confirm your fast top ranking and your mobile version of the website will be crawled with the minimum time.


You need to work by estimating the user experience over your website because here speed matters for the users. Your well-optimized web design rewards you with the best result In terms of the traffic.

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Conclusion –

SEO is the hub of other techniques. You need to be specific with every small detail of your website. Make sure about your web design and make it SEO friendly so that you can make your website rank in the top with a less period.

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