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How to Increase your Website Loading Speed and How it Affects the Website Performance

Website Designing Company

Every day we search various numbers of topics, services or products we are looking for and explore few of the websites, have you ever noticed the patters of choosing a website among thousands of similar topics websites? The way you select a website to open and to explore it further or to close the website, similarly, every one of us do. There are trending ways to pull visitors to your website, and the most important one is your website uploading speed.

No matter how much paid ads you are running and what SEO activities you are doing for your website to make it visible on top of search, if your website speed is slow, you will just end up losing money from PPC and increasing bounce rate because on an average a user does not wait more than 3 seconds on a website to open, if it takes more time, the visitor opts out from the website. Even Google has announced many around 10 years ago, that the speed of the website has been included as a critical factor in its site ranking. A website founded roughly 20% to 30% reduction in its conversion rate when there was a 1-second delay in the website speed which clearly notifies that for a valuable online presence and good website performance, web speed optimization is a must. With the recommendation of Website Designing Company in Delhi Below are few points describing sow to optimize and increase website speed.

1.Optimizing website speed by its coding

A basic website is designed with HTML codes, Static style files, images, few java scripts, APIs, and re-directs and is hosted in the webserver. When a website is loading online, the server reads all these elements and thus a complex code, bulky images, large page sizes impact the website loading time. Code must be minifying before uploading on the main server, an image must be optimized as prescribed by Google and minimal coding for less page size (in megabytes). Keeping in these small things while designing a website can impact your website speed up to 20% or more.

2. Web Server Configuration & Speed
Your server is the main element which decides the website speed, it does not seem to be a part for a website designer, but Website Designing Company in India believes a website with not so good server is not a successful website. There are various server configuration and is used as per the website requirement, for a 1 page or small websites it is ok to use shared hosting instead of having a dedicated server. But for a website having a large number of web pages, high-quality images, videos, and advance features which needs to run in backend then you must integrate a good webs server with large bandwidth and spaces. Alternatively, you can use VPS according to the website need form starting from1 core CPU, that means now a CPU is delicately working on your website rather than working for several websites and hence its response time is greater resulting in better performance of the website.

3. Location of the server
Usually, people check the bandwidth, space, and brand of the server but ignore its location. There are majorly 4 location-based servers: US-based server, UK based server, Europe-based server, and India-based server. You should use that location-based server where is your targeted audience, a US-based server will response a few microseconds late than Europe based and India based server if your website is running in the Indian region. When you are operating globally then it is recommended to use US-based and Europe-based server but for India location, India-based server performs the best.

4. Minimize HTTP Request
Minimize the HTTP requests to figure out how your site currently makes such requests and use it as a benchmark. An HTTP request is made for each of the elements of the on-page components of your site such as scripts, images, codes, etc.

5. Asynchronously CSS & JavaScript’s loading
There are two ways of loading CSS files and java scripts: synchronously and asynchronously and it solely depends upon the webs designers which one to use. The asynchronous loading method fastens the website speed because when a browser loads a page it will move from top to bottom.

6. Use Caching Techniques
With all the above tips, it is sure that your website performance has been increased, but you can add-on more speed if you leverage caching so you can save a significant amount of time of return visitors and offer a better user experience. A cached version of your site in a visitor’s browser will ensure that when a user returns it loads, even more, faster for them.

Apart from slowing down the website speed, this could degrade your user’ experience, thus it is necessary to take corrective action before it’s too late. Website loading works in micro-seconds which cannot be calculated manually, there are various tools available online with the help of which you can measure your website speed with a single click. One of the most trusted tools online is “Google Page Speed Insights”, it grades your site website on a scale of 1 to 100. A score above 85 is considered as a good enough speed for an effective website performance with recommendation and suggestions of what can be done optimize the speed and get a better score. It shown speed for desktop and mobiles separately to let you know better and in-depth analysis.

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